Looking at the existing packaging, it was easy to see that revitalizing doodler would require a more competitive and eye-catching package design. With so many products on toy store shelves, their product needed to be able to compete with all the other products in that visual plane. Getting noticed is a big part of the success story of DoodleArt.
Designing these labels was no small feat. It involves months of detailed designs making sure that all the regulatory and legal requirements were met. It’s one thing to create exciting and eye-catching packaging, but the legal and multi-language requirements have to be satisfied or you can’t put it in stores.
The end result is a stunning product package that immediately communicates the identity of each poster at a glance using unique colour coding and large representative graphics.