Once your logo has been developed, you then have the opportunity to give it any “treatment” you wish.  How a logo is presented can greatly influence how that logo is received. You can choose anything from making a logo look like cracked stone,  or like it’s glowing. You can even make your logo look like its 3D. The example below shows a logo done in chrome and patinaed metal.  The sky is the limit,  but remember it all starts with a clean and simple logo in black on white.