Once your logo has been developed, you then have the opportunity to give it any “treatment” you wish. How a logo is presented can greatly influence how that logo is received. You can choose anything from making a logo look like cracked stone, or like it’s glowing. You can even make your logo look like its 3D. The example below shows a logo done in chrome and patinaed metal. The sky is the limit, but remember it all starts with a clean and simple logo in black on white.
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